Is your firm being found by AI?

Search has fundamentally changed. Generative AI tools and answer engines are rapidly becoming the primary channel for clients looking for sophisticated answers to complex legal and commercial questions.

If your firm’s website content isn't optimised for how AI retrieves information, your expertise simply won't be cited or found.

Join our speaker, Will Noble, Client Solutions Director at Squiz www.squiz.net

In this session, we are diving deep into phase one: discoverability. Specifically, we will break down exactly what it takes for your firm’s intellectual property to be recognised, trusted, and surfaced in an AI-powered world.

In just 30 minutes, you will learn:

• The mechanics of legal search in the AI era: How AI-powered search engines and answers engines (like Perplexity and Gemini) operate, and why traditional SEO now needs to be paired with an AI-optimisation strategy to stay visible.

• The anatomy of AI verification: The specific signals and benchmarks that determine whether your firm’s insights are cited as authoritative sources or bypassed entirely.

• Defining "AI-ready" legal insights: Practical frameworks for structuring your firm's content, metadata, and expertise to maximise machine readability while maintaining strict compliance and brand authority.

• The AI audit for law firms: A step-by-step approach to auditing your existing digital estate to ensure your practice areas and partner expertise are discoverable by AI search platforms.

• Leveraging Squiz Content Intelligence: How to automatically diagnose content gaps, correct structural inefficiencies, and ensure your firm's intellectual property works harder to capture high-value client intent.

You can register here: https://us02web.zoom.us/meeting/register/0_x-MUN6TBuD26rcDmbZDA

For further information contact Mackrell International HQ mackrell.hq@mackrell.net