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BD Buddy™

Mackrell Events

BD Buddy™

Building a Stronger Business Development Culture Across Your Firm

Wednesday 24 Jun 2026, 15:30 - 16:30 (BST)
Register here

One of the biggest challenges facing law firms is not finding talented lawyers. It is helping more lawyers consistently build relationships, generate opportunities, and grow their practices.

BD Buddy™ was created to solve that problem.

 

REGISTER BELOW AND FIND OUT MORE

https://us02web.zoom.us/meeting/register/gUrnErGQThmclRCP5tkq4g

 

What is BD Buddy™?

BD Buddy™ is a digital coaching, reminder, and accountability platform designed specifically for law firms.

It helps lawyers build simple, sustainable business development habits through:

  • Weekly BD prompts and action ideas

  • Automated reminders and accountability tracking

  • Gamification and engagement tools

  • AI-powered coaching and support

  • Firmwide participation reporting

Importantly, it works where lawyers already work: their inbox. 

 

Helps Build a Genuine BD Culture

BD Buddy™ turns business development into part of your law firm’s regular rhythm.  The platform can be tailored by:

  • Practice group

  • Office

  • Industry sector

  • Seniority level

  • Strategic firm priorities

This creates alignment between individual lawyer activity and broader firm growth objectives.

 

Provides 24/7 AI-Driven Coaching Support

The platform includes “Buzz,” an AI-powered BD coach trained on the teachings of David Freeman, J.D., one of the legal industry’s best-known business development advisors.

Buzz provides lawyers with:

  • Practical BD guidance

  • Coaching ideas

  • Conversation support

  • Action-oriented suggestions 

The Real Benefit

Rainmakers are rarely created through one dramatic event. They are built through consistent habits, regular relationship-building, and small actions repeated over time.

BD Buddy™ gives firms a scalable, practical way to:

  • Increase lawyer participation in BD

  • Strengthen cross-selling and client relationships

  • Improve accountability and visibility

  • Reduce pressure on marketing and BD teams

  • Create a stronger long-term growth culture across the firm.

It’s like having a full-time, in-house BD coach for your firm that aligns with how lawyers work.

 

To find out more, join our session with David Freeman on 24th June at 3.30pm UK / 4.30pm CET / 11.30am EDT / 08.30am PDT. 

https://us02web.zoom.us/meeting/register/gUrnErGQThmclRCP5tkq4g

 

For more information contact MI HQ mackrell.hq@mackrell.net