Advertising is about increasing visibility, positive associations, and name recognition for your company’s products or services, but an advertising campaign can backfire if it sparks a legal challenge from a competitor, consumer, or federal agency.
In this session, Hoge Fenton IP Brand Management Attorney, Dana Brody-Brown discusses false advertising laws, including hot areas of Federal Trade Commission (FTC) enforcement such as green advertising, health claims, and influencer marketing. We will also explore the use of third-party content and privacy issues in advertising.