The inaugural MI BD and Marketing summit was a great success!

And that was down to all those who came from across the US (and Brazil!) and engaged fully, to our excellent speakers who shared invaluable insight, and to our wonderful hosts at Scheef & Stone in Dallas who gave us the warmest of welcomes.

Our business professionals and lawyers who wear a ‘marketing hat’ are often the engine of our law firms.

So, this was an excellent opportunity to give them the floor to share insights about what’s working and get support and ideas to manage challenges.

With further inspiring input from guest speakers, Rebecca Wenglinski and Evyan O'Keefe, we covered:

• AI Search replacing SEO – what action your firm needs to take now

• How to turn Chambers and Legal500 rankings into business assets

• Networking Events for law firms – how to prepare your lawyers beforehand, optimise follow-up and get the right balance

• Prioritisation tips 

• How to use MI as an additional platform to promote your firm and your lawyers

Valuable insight was gained, valuable connections were made and even the more sceptical attorneys who joined us left with ideas, tips and thoughts about increasing their practice and their firm’s visibility!

There was a strong request to run the session again in future years – and so, we look forward to seeing you at our next Marketing & BD Summit.