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MI/MGI Marketing Meeting

The Power of Video to Engage your Target Audiences

Thursday 02 December 2021

We hope you can join us for our last Member Marketing Zoom Call of the year! Taking place on Thursday 2 December at the usual time of 16:30 GMT (London) and 11:30 EST (New York).

This week’s topic: The Power of Video to Engage your Target Audiences

Nowadays, video is critical for engaging clients, prospects and talent via your website and social media. More than ever, you need to make your firm stand out in a cluttered digital environment and against all the other firms competing for attention. According to Animoto, video is the number one type of content people want to see on social media - and when a website offers video, users spend 88% longer on the site than on websites without video.

We will be joined by Robert Weiss, president of video production company,MultiVision Digital. Robert has many years of experience working with law and accounting firms delivering engaging video content that motivates people to connect with their firm.

We will also hear from María Saravia, Head of Marketing and Communications at Mackrell firm, Zang, Bergel & Viñes Abogados based in Buenos Aires, Argentina. María will be sharing her Firms’ video marketing successes and achievements among the Group.

So...............

How are you using video in your marketing mix, both on your website and on social?

What content works and engages? What’s the optimum length of video?

How can you make video work harder for you and your firm?

What are the best channels and platforms to share your firm’s videos, i.e. your website with a link to a YouTube channel, Vimeo, etc.?

ZOOM LINK TO JOIN THIS CALL: https://us02web.zoom.us/j/738883061?pwd=cCtoemZyMjQyUXZFQ29vNUlBcUhXQT09

Meeting ID: 738 883 061 ; Password: MGICPAAI

Mackrell International Americas Networking Reception

Miami

Monday 06 December 2021

To coincide with the IBA Americas conference in Miami in December, we will be holding a cocktail and networking reception for Mackrell International members, thanks to our good friends at SMGQ Law.

It’s an ideal opportunity to get back to seeing one another and building and reaffirming the bonds of friendship, mutual respect and trust that knit our special network together – over a beer or glass of wine and some nibbles of course.

6th December, 7 pm – 9 pm ; venue to be advised

If you are attending the IBA event and will join the reception or you simply want to come to Miami to meet up with the MI members you have not seen for so long or a chance to meet your MI family for the first time all you have to do is RSVP to Mackrell HQ mackrell.hq@mackrell.net simply letting us know you wish to attend.

You'll then receive an invitation and further information.

We look forward to bringing everyone together again.

Mackrell International End of Year Awards Ceremony

A Celebration of Mackrell International 2021

Wednesday 15 December 2021

Join us for the ZOOM EVENT OF THE YEAR.

On December 15th at 2.15 pm GMT Mackrell International will be welcoming all-comers to our End of Year Awards Ceremony ; a celebration of all that is wonderful about our Mackrell International family.

You will get a chance to hear what has happened around the network in 2021, network with your colleagues around the world and applaud their achievements – some big, some small and some very amusing.

Seize this opportunity to catch up with MI friends and family you haven't seen in over two years and let's leave 2021 with a bang.

To register for the Awards Ceremony https://us02web.zoom.us/meeting/register/tZAkc-murD8vEtxG7WqmuRVIblFxpnX...

After registering, you will receive a confirmation email containing information about joining the meeting.

MI Mentor Series - the new season - Faizal Latheef, Abbvie Pharmaceuticals

Tuesday 25 January 2022

Welcome to 2022 already.

In our first Mentor session of the year we start with a difference. We bring you advice from a mentor outside the world of law firms.

Our guest is Faizal Latheef,the Regional Legal Counsel, Middle East and Africa at AbbVie Pharmaceuticals, one of the top five pharma companies in the world. He has over two decades of professional experience, in both private practice and in-house roles, working with some of the leading multinational organizations in the Middle East and India, including Baker McKenzie.

He believes that every individual has seamless potential, and enjoys mentoring. He comes from a totally ‘non-legal’ background, and is keen to identify and mentor talented young lawyers from diverse backgrounds and is looking forward to sharing his thoughts and advice with the next generation of Mackrell lawyers.

Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZYscuqtqTouEtQz6iBLsd2ZSONPGoY...

After registering, you will receive a confirmation email containing information about joining the meeting.

MI Mentor - Chris Daw QC

Wednesday 02 March 2022

Chris Daw QC was called to the Bar in 1993 and was appointed Queen’s Counsel in 2013. Before taking silk, Chris built his reputation in the criminal courts, acting in high profile trials and appeals, from serious organised crime to commercial fraud.

Chris works closely with solicitors at every stage of a case and is always available to provide advice and support throughout the preparation of the difficult and sensitive cases in which he is involved.

Chris is a passionate advocate of social mobility, speaking at schools, colleges and other events, encouraging students from state schools to make it into the legal profession. He is a member of the Bar Council Barristers for Schools scheme and recently judged a sixth form advocacy competition at the Supreme Court, organised by Big Voice London. He has encouraged and mentored wannabee and young lawyers for several years.

He has also appeared on national radio and television to provide expert insight into high profile legal issues and is the author of “Justice on Trial: Radical Solutions for a System at Breaking Point,” which presents a radical set of solutions for crime and punishment, a roadmap to a future beyond the binary of good and evil.

This session will take a look at Chris’ fascinating and varied experience and he will share his advice for upcoming lawyers – not one to mince his words, this MI Mentor session will no doubt be an eye-opener.

Register in advance for this meeting: https://us02web.zoom.us/meeting/register/tZcsd-ChrjMtH9P5fLvdIEB0nQEJwvX...

Anyone who joins the session will receive a copy of “Justice on Trial”.

2022 Annual General Meeting

London, United Kingdom

Wednesday 18 May 2022 to Sunday 22 May 2022

The Mackrell International 2022 Annual General Meeting will take place in London, United Kingdom, hosted by member firm for England Mackrell.Solicitors.

The meeting venue will be the Sea Containers Hotel

For further information please contact Mackrell HQ mackrell.hq@mackrell.net

2022 EMEA Regional Meeting

Vejle, Denmark

Friday 07 October 2022 to Sunday 09 October 2022

The Mackrell International 2022 EMEA Regional Meeting will take place in Vejle, Denmark, hosted by member firm for Vejle and Horsens, Denmark Codex Advokater P/S

For further information please contact Mackrell HQ mackrell.hq@mackrell.net

2022 Americas Regional Meeting

Denver, Colorado

Friday 28 October 2022 to Sunday 30 October 2022

The Mackrell International 2022 Americas Regional Meeting will take place in Denver, Colorado, hosted by member firm for Colorado, Foster Graham Milstein & Calisher LLP

For further information please contact Mackrell HQ mackrell.hq@mackrell.net

2023 Americas Regional Meeting

Las Vegas, Nevada

The Mackrell International 2023 Americas Regional Meeting will take place in Las Vegas, Nevada, hosted by member firm for Nevada, Kaempfer Crowell

For further information please contact Mackrell HQ mackrell.hq@mackrell.net