Papers

• Advertising and Promotion Law Alert - Sec. 43(a) Viewed Narrowly in 9th Circuit Genericide Case
  16 October 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Puffery Defense For "Better Than" Claim Rejected
  5 September 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Defective Surveys Rejected as Bases for Comparative ADS
  28 August 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert- 2D Circuit Clarifies its Advertising Law Rulings
  17 August 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - The Curious Doctrine of Necessary Implication
  24 July 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Competitors Denied Access to Lanham Act Advertising Remedies
  29 June 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Internet Privacy Statements Held as Deceptive Advertising
  27 June 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Ad Challenge Options
  1 June 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Splenda Case Judge Decides Consumer Survey Extravaganza
  15 May 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP
  
• Advertising and Promotion Law Alert - Decency Act Immunity for Viral Ad Sponsor Denied Pending Discovery
  4 May 2007
  Author: Richard Leighton
  Firm: Keller and Heckman LLP